Inside the Playbook
- How to use this playbook
- Your position before you talk
- The 20-minute project check
- The true cost of a flat
- What you can negotiate (and what you cannot)
- Ten sales tactics, decoded
- The negotiation method
- Payment plans and the real value of a discount
- 30 scripts in English and Hinglish
- The agreement: what to check, what to ask your lawyer
- Two worked case studies
- Worksheets
- The three-gate checklist
- Glossary and official sources
Get the Playbook
₹999
- 14 chapters and a designed 25-page PDF
- 30 scripts in English and Hinglish, plus 3 emails
- Live calculators: all-in cost, price per carpet sq ft, down payment vs CLP
- Worksheets and a three-gate checklist
- Lifetime access, free updates
Also included free with the Home Buyer Rights Course (₹1,499).
Why it pays for itself
On a typical under-construction flat, GST, stamp duty and registration are charged on the agreement value, so every ₹1 lakh you take off the agreement value can save around ₹1.1 lakh or more in total. Waiving a PLC or a club charge often matters more than a cut in the rate. The playbook shows you which items builders usually move on, how to ask, and how to get it in writing. (Illustrative; results depend on the project and the builder.)
Free sample: Ten sales tactics, decoded
Sales teams are trained. These are the moves you are most likely to meet, what is really going on, and a calm reply. None of them is illegal on its own; all of them are designed to make you decide faster than you should.
| You hear | What it usually means | Your reply |
|---|---|---|
| "Prices go up on Monday." | Maybe true, maybe not. Either way, it is meant to stop you comparing. | "Then please give me today's price for this unit in writing, valid until Monday, and I'll decide by then." |
| "Only two units left in this type." | Inventory is released in batches; "left" may mean "left in this batch". | "If it goes, I'll consider the next release. I won't book before I've seen the documents." |
| "Book today with a token, it's fully refundable." | Refund terms are often narrower than promised. | "Please write the refund condition and timeline on the receipt before I pay anything." |
| "This spot discount is only for today." | A discount that disappears tomorrow was built into the price. | "Fine. If it's genuine, please put it in a dated offer letter and I'll respond within its validity." |
| "The rate is fixed; it's company policy." | The rate often is. The charges and the plan often are not. | "Understood. Then let's work on PLC, club, maintenance and the payment plan." |
| "We give a free gold coin / modular kitchen / trip." | A gift is cheaper for the builder than a price cut, and may not be in the contract. | "I'd prefer the equivalent off the agreement value. If it's a fitting, please list it in the annexure." |
| "Pay no EMI till possession" (subvention). | Someone pays the interest only until a set date. If possession is late, you may pay. | "Please give the subvention terms in a tri-partite agreement, including what happens if possession is delayed." |
| "Everyone in the tower paid this price." | Prices vary by floor, date and plan. It may be true, it may not. | "Thanks. I'll decide on my own all-in cost and my alternatives." |
| "The agreement is standard; nobody changes it." | Every state has a model agreement under RERA; the builder's draft must not undercut it. | "Please email the full draft. My lawyer will check it against the state model agreement." |
| "Pay 10% today, the agreement comes later." | Up to 10% before a registered agreement is allowed (Section 13). Beyond that is not. | "I'll pay the rest after the agreement for sale is registered, as Section 13 of RERA requires." |
The universal reply: "I'm interested. Please send it in writing and I'll come back to you." Pressure only works face to face. Writing slows the game down to your speed.
The Playbook helps you negotiate as a buyer. It is general information, not legal advice. Never agree to a cash part of the price or a recorded price far below the circle rate.