"Real estate sales" is not one job. It is a chain: someone finds the buyer, someone brings them to site, someone closes, someone handles the paperwork after. Here is what each role does, how it is measured, whether it needs RERA registration, and what makes a candidate worth hiring.
The main real estate jobs in India are pre-sales (tele-calling), sourcing (bringing channel partners and site visits), closing (site visit to booking), channel partner (independent registered agent), CRM or post-sales, leasing, and resale or land broking. Salaried staff work under their employer's RERA registration; anyone dealing in their own name needs their own.
RERACertified Associate is an 8-module beginner course on RERA basics, agent duties, property documents, sales fundamentals and ethics, with a verifiable certificate. RERACertified sells this course. It is a private certification and does not replace state RERA agent registration. Already closing deals? RERACertified™ Pro (RCP, ₹4,999) is the full credential.
See RERACertified Associate — ₹3,999 →| Question | Short answer |
|---|---|
| Most common fresher entry | Pre-sales / tele-calling, then sourcing or closing |
| Three places you can work | Developer in-house team; channel partner or brokerage firm; your own practice |
| Degree needed? | Not by law; employers set their own hiring criteria |
| Own RERA registration? | Only if you facilitate sales in your own name. Staff working in a registered firm's name are covered by the firm's registration |
| Pay structure | In-house: fixed + incentive. Channel partner / broker: commission. Figures vary by city and employer |
| What makes you stand out | Knowing carpet area, project RERA checks, Section 13's 10% limit and Sections 9–10 agent duties |
This page is about roles. If you want the career roadmap for someone starting after school, read real estate agent after 12th. If you want the registration steps and fees, read how to become a real estate agent in India.
The same title means different things depending on who employs you.
Scroll sideways on mobile. A registered firm's registration covers sales the firm facilitates in its own name by its staff; anyone facilitating in their own name needs their own.
| Role | Day-to-day | Key skills | Typical KPI | Own RERA registration? | Entry route |
|---|---|---|---|---|---|
| Pre-sales executive | Calling leads, qualifying, booking visits | Phone manner, listening, CRM logging, project facts | Calls connected, qualified leads, visits scheduled | No, when on a developer's or registered firm's payroll | Fresher hiring, call-centre experience |
| Sourcing manager | Empanelling and managing channel partners, activations | Networking, local broker map, launch briefings | Site visits generated, active partners, bookings sourced | No, as developer staff. The partners they manage need theirs | From pre-sales, or from a channel partner firm |
| Closing / sales manager | Site visits, cost sheets, negotiation, booking | Presentation, objection handling, payment plans, Section 13 | Visit-to-booking conversion, bookings, cancellations | No, as developer or registered-firm staff | From pre-sales or sourcing; experienced sales hires |
| Channel partner | Finding buyers, site visits, booking support across developers | Lead generation, multi-project knowledge, commission agreements | Bookings, commission collected, repeat clients | Yes, in each state, because you deal in your own name (or the firm does, for its staff) | After sales experience; register before the first deal |
| CRM / post-sales | Agreements, demand letters, loan follow-up, possession | Documentation, accuracy, patience, Section 13 and 18 basics | Collections on time, complaints resolved, file completeness | No (not facilitating a sale) | Graduates, back-office or banking experience |
| Leasing executive | Tenant search, rent negotiation, rent agreements | Local inventory, negotiation, agreement terms | Deals closed, area leased, renewals | Pure rentals: outside Section 2(zm)'s sale wording on our reading; verify with your state authority | Fresher or brokerage trainee |
| Resale / land broker | Owner listings, document checks, buyer matching | Land records, title checks, valuation sense | Listings with verified papers, deals closed | Yes, for sales in RERA-registered projects in your own name; check state rules for other deals | Trainee under a registered broker |
Two states apply training per person whoever employs you: Maharashtra's MahaRERA Certificate of Competency and Uttar Pradesh's mandatory agent training. See the Maharashtra and Uttar Pradesh guides. For firms: RERA training for brokerage firms.
We give no salary figures: we found no dated, named public source we trust, and pay varies sharply by city and employer. Here is the structure.
● core to the role ○ useful – rarely needed
| Skill | Pre-sales | Sourcing | Closing | Channel partner | CRM | Leasing | Resale / land |
|---|---|---|---|---|---|---|---|
| RERA basics (Sections 3, 9, 10, 13) | ○ | ● | ● | ● | ● | ○ | ● |
| Carpet area and cost sheets | ● | ○ | ● | ● | ● | ○ | ● |
| Phone and follow-up discipline | ● | ● | ○ | ● | ● | ● | ● |
| Negotiation | – | ○ | ● | ● | – | ● | ● |
| Documents and land records | – | – | ○ | ○ | ● | ○ | ● |
| Network building | – | ● | ○ | ● | – | ● | ● |
| CRM software and record-keeping | ● | ○ | ● | ● | ● | ○ | ○ |
These are the answers that separate candidates in interviews and buyers' trust.
| Untrained says | Trained knows |
|---|---|
| "I'll work under the company's RERA, so I never need registration." | The firm's registration covers sales it facilitates in its own name through staff. A side deal in your own name needs your own registration, and the Section 62 penalty runs up to ₹10,000 per day, capped at 5% of the cost of the plot, apartment or building. |
| "The flat is 1,450 sq ft." | Which area? Under Section 2(k), carpet area is the net usable floor area, excluding external walls, service shafts, exclusive balcony or verandah and exclusive open terrace, and including internal partition walls. Agreements and pricing use carpet area. |
| "Pay 20% today to lock the price." | Section 13: no more than 10% of the cost as advance or application fee before a registered agreement for sale. |
| "The project is RERA approved, trust me." | Show the project's registration number and check it on the state portal together. Section 10(a) bars agents from facilitating sales in unregistered projects. |
| "Possession is definitely next Diwali." | Quote the completion date registered on the portal. A false claim is an unfair trade practice under Section 10(c). |
| "If it's delayed, you'll get compensation from RERA." | Refund and delay interest go to the Authority; compensation goes to the Adjudicating Officer (Newtech, 2021). |
Hypothetical figures. Aman, three months into a closing role, is with a couple at an under-construction project. The 2BHK costs ₹80,00,000. They want to "think for a week"; his manager suggests a larger amount to make the booking "firm".
| Step | What Aman does | Why |
|---|---|---|
| 1 | Works out the ceiling: 10% of ₹80,00,000 = ₹8,00,000 | Section 13 caps the advance before a registered agreement for sale |
| 2 | Offers the standard booking amount, within that ceiling, with a receipt | Asking for ₹12 lakh "to be safe" would breach Section 13 and invite a complaint |
| 3 | Shows the project registration number and the carpet area on the cost sheet | The buyers can verify both on the state portal; no area confusion later |
| 4 | Gives the possession date as registered on the portal, not a guess | Avoids a misleading statement under Section 10(c) |
| 5 | Hands a complete file to CRM the same day | KYC, application, cost sheet and receipt keep the agreement for sale on track |
The booking may take a week longer, but it does not come back as a complaint or a clawed-back incentive.
Answer seven quick questions about your state, experience and goals. The quiz may tell you that you need state training, self-study or nothing at all right now.
Take the Course-Fit Quiz →Prepare these, then practise with our real estate sales interview questions.
Any aggrieved person can complain against an agent under Section 31. See common RERA agent violations for the mistakes that most often lead there.
Neither course is a licence, a registration or a job guarantee. Both are private certifications sold by RERACertified.
RERACertified Associate covers RERA basics, agent duties, property documents, sales and ethics in 8 self-paced modules, built for people starting a real estate job.
Enroll in RERACertified Associate — ₹3,999 →RERACertified sells this course. RERACertified™ Pro is a private certification and does not replace state RERA agent registration.