Channel Partner
Agent Practice
A real estate agent or firm appointed by a developer to market and sell units in its project, usually for a commission and under a written agreement.
Example & agent tip
Example: A Chandigarh Tricity firm becomes a channel partner for a builder and earns 2% on each sale.
Agent tip: Sign a written channel partner agreement that states the commission, payout time and exclusivity.
Related:
Real Estate Agent
Brokerage
Commission Slab
Channel Partner Agreement
Agent Practice
The contract between a developer and a channel partner setting commission, payout timing, lead registration, marketing rules, cancellation and dispute terms. It controls the relationship far more than a verbal promise.
Example & agent tip
Example: An agreement says commission is paid within 30 days after each instalment from the buyer, but not before.
Agent tip: Read payout timing, clawback and exclusivity clauses before signing. Keep a signed copy.
Related:
Channel Partner
Commission Slab
Commission Clawback
Lead Registration
Channel Partner Empanelment
Agent Practice
Also called: Channel Partner Onboarding
The process by which a developer approves an agent or firm to sell its project. The developer checks the RERA registration, identity and track record and then lists the agent as authorised.
Example & agent tip
Example: A Mohali agent submits her RERA certificate, PAN and bank details and receives an empanelment email from the developer.
Agent tip: Insist on empanelment in writing before you start advertising the project.
Related:
Channel Partner
RERA Agent Registration
Channel Partner Agreement
Closing the Deal
Agent Practice
The final stage of a sale in which price, payment plan and terms are agreed, documents signed, money paid and ownership transferred. The agent coordinates between parties and checks nothing is missing.
Example & agent tip
Example: After the buyer pays the booking amount, the agent tracks the agreement, loan approval and registry date week by week.
Agent tip: Maintain a closing checklist and send reminders. Many deals fail from lost documents, not from price.
Related:
Sale Deed
Registry Day
Booking Amount
After-Sales Service
Co-brokerage
Agent Practice
An arrangement in which two agents share the commission on a deal, one with the listing and the other with the buyer.
Example & agent tip
Example: A Mohali agent has a buyer and a Zirakpur agent has the flat. They split the brokerage equally.
Agent tip: Put the split in writing before the site visit.
Related:
Brokerage
Sub-Broker
Cold Calling
Agent Practice
Phoning people who have not asked for contact to offer property. Results are low, and rules on unsolicited calls, such as the Do Not Disturb registry, may apply. Many agents now prefer referrals and permission-based messages.
Example & agent tip
Example: An agent calls numbers from a purchased list and gets complaints from people registered on the Do Not Disturb list.
Agent tip: Check telecom rules on commercial calls and messages. Use warm contacts and referrals first.
Related:
Lead Generation
Lead
Advertising Compliance
Commission Clawback
Agent Practice
A term in some channel partner or developer agreements by which commission already paid must be returned if the buyer cancels, the booking lapses or the sale is not completed. The terms say within what period and in what cases.
Example & agent tip
Example: A buyer cancels two months after booking and the developer asks the agent to return the commission already paid.
Agent tip: Read clawback conditions before signing and keep your records of the cancellation reasons. It is the term most agents overlook.
Related:
Channel Partner Agreement
Cancellation Charges
Commission Slab
Commission Dispute
Agent Practice
A disagreement over whether commission is due, how much, or who earned it, such as when two agents bring the same buyer. Most are settled by evidence of introduction, visit records and agreement terms before going to arbitration or court.
Example & agent tip
Example: Two agents both claim commission on a Panchkula flat sale. The one with the dated site visit form and WhatsApp chat wins.
Agent tip: Keep dated records of introductions, messages and visit forms. They settle most disputes.
Related:
Brokerage Agreement
Lead Registration
Arbitration Clause
Mediation
Commission Invoice
Agent Practice
The bill an agent raises on a developer or client for commission earned, giving party details, unit details, amount, taxes if applicable and the agent's registration details. Developers usually pay only against a proper invoice.
Example & agent tip
Example: An agent in Mohali sends an invoice to the developer after the buyer's registry, attaching the booking form and payment receipts.
Agent tip: Match the unit number, buyer name and date on the invoice with the booking form. Mistakes delay payouts.
Related:
Brokerage
GST on Brokerage
Booking Amount
Commission Slab
Agent Practice
A tiered commission structure that increases the percentage as an agent's sales volume or value rises.
Example & agent tip
Example: A developer pays 1.5% on the first three sales, 2% from the fourth to sixth, and 2.5% afterwards.
Agent tip: Read the slab and the date it applies from. Cancelled bookings may reverse the commission.
Related:
Brokerage
Channel Partner
Comparative Market Analysis (CMA)
Agent Practice
Also called: CMA
A report comparing a property with recently sold or listed similar properties nearby to suggest a fair price range. Agents use it to guide sellers on listing price and buyers on offers. It is an opinion, not a formal valuation.
Example & agent tip
Example: To price a flat in Sector 20, the agent compares four similar flats sold in the last six months.
Agent tip: Use only recent, truly similar properties. State clearly that a CMA is not a valuation report.
Related:
Comparable Sales (Comps)
Valuation Report
Market Value
Conflict of Interest
Agent Practice
A situation where the agent's own gain could affect fair advice to a client, such as acting for both sides, owning a unit in the project being sold or receiving extra payments for pushing one property. It should be disclosed.
Example & agent tip
Example: An agent who owns a plot in a layout recommends it to his client without saying so, which creates a conflict.
Agent tip: Disclose any personal interest in writing and let the client decide.
Related:
Agent Code of Conduct
Buyer's Agent
Mis-selling
Construction-Linked Plan
Agent Practice
A payment plan in which instalments fall due when construction milestones are reached, such as foundation, slab or finishing.
Example & agent tip
Example: The buyer pays 10% on plinth completion and another 10% on the 5th floor slab.
Agent tip: Verify the stage before paying. Ask for photographs or an engineer's certificate.
Related:
Payment Plan
Demand Letter
Slab
Counter Offer
Agent Practice
A reply to an offer that changes its terms, such as a higher price or later date. Legally the first offer lapses once a counter offer is made, so the original buyer cannot simply accept the first offer later.
Legal basis: Under Section 7 of the Indian Contract Act, 1872 acceptance must be absolute and unqualified, so a changed term is a new proposal.
Example & agent tip
Example: A buyer offers ₹70 lakh. The seller replies at ₹74 lakh, which is a counter offer and cancels the first.
Agent tip: Record each offer and reply by message or email so the final agreed terms are clear.
Related:
Price Negotiation
Indian Contract Act, 1872
Offer Letter
CRM
Agent Practice
Customer relationship management software used to track leads, follow-ups, site visits and deals.
Example & agent tip
Example: An agent uses a CRM to remind her to call a lead three days after a site visit.
Agent tip: Keep your records tidy. They help you resolve disputes about who introduced the client.
Related:
Lead
Site Visit